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The Secret Location

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Laurel Papworth's picture
Laurel Papworth
04/28/09 20:18

I wasn't impressed. An ad is an ad is an ad - and this one masquerades as "engagement" when it's really just another linear flash movie a la Miranda's Mind from 1996. Have we really not moved on since then? Do companies still think of media consumers as "viewers"? Does anyone really think in the next few years anyone will sit still and point and click through an essentially boring story?
This might've worked if it had some social elements and perhaps some game ones (search some google maps for secret locations using overlays) but as is? Nah.

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